- The best of big business strategy and process, combined with small business speed and flexibility
- Flexible manufacturing supported by best practise quality programs
Smartfoods is an experienced provider of branded and private label breakfast cereals and snacks.
- Dedicated development team with capability to work to a specific brief or develop concepts based on category and consumer requirements
- Concept to shelf turnaround under 5 months
Branded Ranges
Vogels
Alfred Vogel was a pioneering nutritionist who knew how to get the best ingredients and flavour from nature. He believed a healthy lifestyle was based on good nutrition, best achieved by a balanced diet rich in wholegrains and natural ingredients.
The most iconic product based on his ideals is Vogel's bread, and today the same principles are applied to the Smartfoods unique range of breakfast cereals
The Vogel's brand is well known by consumers in Northern Europe, the UK, Australia and New Zealand. It is perceived as excellent quality, healthy and delicious.
Bounty Islands
Pure water, clean air, fertile soils and pioneering people are a potent combination for producing the world's best food.
At Bounty Islands we are blessed with the good fortune of being surrounded by lands of plenty and we select the very best natural ingredients from near and far to create the most mouth-watering flavours and exceptional nutrition that only comes from the very best nature provides.
Private Label & Contract Manufacturing
Smartfoods can develop and manufacture a variety of cereal & snack foods. Please contact us for further information.
Ingredients
Smartfoods operates in New Zealand within a rigorous food safety and labelling regulatory regime. We have access to high quality ingredients, and many of our products have a high percentage of New Zealand sourced ingredients.
Quality Systems
Smartfoods works to the highest quality standards, managed by a fulltime Quality Manager, assisted by a Quality Technologist.
- Woolworths Quality Assurance Standard Certification
- NZFSA Approved Food Safety Programme
Awards
Smartfoods has received external recognition of our achievements.
- 2009 Deloitte Fast 50
- 2009 Massey University Food Awards
- 2011 Progressive Enterprises Limited Supplier of the Year
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Contact Us
- Smartfoods Limited
- 3-5 Farmhouse Lane, St Johns 1072
- PO Box 109 709
- Newmarket 1149 Auckland
- New Zealand
- +64 9-578 5028
Justin Hall
Managing Director
+64 21 503 440
Vicky Taylor
General Manager
+64 21 999 577
